A lot of bloggers talk about building your brand and how important it is to becoming successful. This, of course, isn’t just limited to blogging, but any business model in general. I will be the first to admit that I haven’t spent too much time trying to build a brand with this blog. Doing so with a blog that uses your name as the URL can be challenging, but the main reason I haven’t done this yet is because I am focusing most of my time on my tech site.
With a computer hardware review website, the process of building your brand really isn’t different from a blog. Content is key, but more importantly here, quality content is a must. You are providing a free service to the general public, informing them of which products you feel are worth their hard earned money, and which they should probably look past. It is imperative that you give your honest opinion and relay both the good and the bad with each product.
After good content is being produced, you must drive traffic to your site. This can be done by sending out news releases to other tech sites for inclusion in their web news, exchanging affiliate links and becoming friends with other site owners.
Now that you have an initial traffic source, you need to secure a loyal fan base; people that will bookmark your site, subscribe to your RSS feed / Newsletter. These are the people that help make your site what it is, so give them a reason to like your site and want to come back. You can do this with great content, frequent updates and even giveaways / contests. Remember, without fans, none of it would be possible… or worth your time.
Once all of this is in place, it is only a matter of time before you will begin to gain name recognition. This will happen differently depending on your blog / website / business, but here are a few ways that I have done so with OCIA.net.
One thing we do on the site is award a product our Seal of Approval if we feel it is a great product that is worthy of your money. Manufacturers love it when their product wins an award and most will proudly display these awards. I have had my site’s award logo printed in company product line brochures (seen above)…
company pamphlets…
on retail product packages…
and most of all, on company websites. This is great free, targeted advertising for my website and, well… how cool is it to go into your local electronics store and see your website logo on a retail product box?
Another great way to promote your business is to print and distribute t-shirts. I sent out about 20 or so OCIA.net t-shirts to bloggers and friends across the net. They got a free t-shirt, and I get free advertising from them posting pictures on their blogs and every time they wear the shirt out in public!
If you are fortunate enough, getting your name on television is a great way to get a ton of new business. We did this several years ago on Tech TV’s The Screen Savers, when the former co-owner of the site was features on the show for a computer modding segment.
Theres are just a few methods I have used to build my brand and create name recognition.
