I’m all for celebrity endorsements of products; its a great marketing technique that many companies use to boost their sales. Some of the more recent memorable celebrity endorsements include Paris Hilton’s Carl’s Jr . / Hardee’s commercial, Jessica Simpson’s endorsement of the acne medicine Proactiv and Kobe Bryan’s endorsement with Sprite. All of these worked well because the celebrity fit the product or helped sell it successfully.
I just came across this and though to myself, “this has to be the worst celebrity endorsement ever”! Soyo Group is an electronics manufacturer that used to make motherboards. Andrei Arlovski is a well-known mixed martial artist. What the two have in common is beyond me…
